For intermediate to advanced PPC managers:
#1 PPC System Trusted & Used by 1,370+ PPC Managers ⭐⭐⭐⭐⭐
“I literally spent 3-4 hours making changes on some of my client accounts with actionable tips from the sheet. 100€ is probably what I saved the first day.”
- Jules Nast, Zee Media
“I thought I knew everything about Google Ads, but this has changed some of my thinking. Ed knows his sh*t and he's handsome, too!”
- Josh Yates, r/PPC Admin & Consultant
You’ve spent countless hours slaving inside clients ad accounts. Testing, tinkering. Applying the latest strategies, tips and tricks.
By now, you should be able to run accounts on autopilot. To tackle campaigns systematically, with proven SOPs to set up and optimise campaigns flawlessly.
And yet, the doubts remain: “Do I have the right keywords? The right bidding strategy? The right attribution model? How do I scale this campaign?”
Or the BIG one: “Did Google screw me over with yet another change?"
The answer isn’t spending yet more time buried deep inside accounts. (I mean, you could do that, but you have a life to live.)
It isn’t following your hunches on the odd chance you’ll outsmart Google.
And it’s not another overpriced (and disappointing) course by some guru who once made a profit back in 2018…
So you can finally:
Which means you no longer have to manage campaigns based on blog tips, hunches or the high of a flat-out panic.
Each action step is organised and broken down into an insanely easy-to-execute workflow so that you finally bring order to your ad management and setup process.
“incredible resource for any person that works with adwords! The checklist is massive, all the notes you've added are great soundbites and instant advice. Add on top the other sheets, scripts and PDFs and this is just mind blowing!!!”
- Gita, VirtuePPC
“If you're looking for a 'God Level' PPC checklist to optimise with, look no further. Ed Leake is the real deal, so much value in his product (It's much more than a checklist, but also some crazy templates)”
- Romain Brabant, CEO SEOBuddy
Hi there, I'm Ed Leake 👋
I was co-founded in 1982 and built my first website in '96.
And this PPC framework is based on $120M+ of Google Ad spend. 1000's of hours of work. And more than a decade of Google Ads experience.
I don't drive a Lambo. But I'm the owner of Midas Media, a PPC agency where we get paid based only on results.
I also run Adboozter and AdEvolver™, two Google Ads automation software that help boost ad campaign performance.
I've worked with companies in every industry across the globe. And I've been featured on sites like the PPC Hero, Search Engine Journal & DataFeed Watch.
I live and breathe PPC. I work on it during the day. I talk about it during my spare time. And I dream about it at night.
That makes me no fun at parties.
“I appreciate how Ed sticks by this offering vs. disappearing as so many other 'gurus' do when pitching courses and helpful guides. I like how cleanly laid out the lists are and that he continues to bring more helpful videos/tidbits of info to share out. Definitely helps someone refresh their skills as well as beginners looking to gain a wealth of guidance at one-time low cost purchase. I recommend purchasing this if you're in the PPC game and want to succeed.”
And one thing's clear in 2021:
Google is on the warpath. And WE are the target.
They're constantly adding features that sway things in their favour and push us out of the way.
As a PPC agency owner, I say, "not on my watch!"
I've seen too many PPC managers become overwhelmed with the many updates they have to keep up with while navigating the very complex labyrinth that is Google Ads.
That's why I'm giving you access to my PPC framework. The same framework I use to run campaigns for clients who scale even in the middle of the pandemic.
This is the system that’ll give you control and structure on all your Google ad management routines and setup processes.
You'll never again have to stare at your computer when you start a campaign wondering if you've set everything up correctly.
This PPC framework is all you need to take back control, have full confidence in what you're doing and scale like a mofo.
“Working in-house without a team to problem-solve with can be hard. Ed's resources are a fantastic comfort that I can turn to weekly/monthly/whenever needed, full of actionable insight that I know has been tried and tested on accounts of all sizes. Time and time again I've found the answers to my problems are within the docs.”
- James Bertram, In-house Marketer
It's the standard operating Bible that you never have to second guess. A quality management system that puts you on the right track.
It gives you confidence in campaign setups and clarity on the next steps. It allows you to provide more value to clients while massively reducing the time you spend setting up and managing their campaigns.
With the PPC Performance Framework, you only do work that matters. You'll spend less time tweaking a campaign to get better ROI. You'll take over new or existing ad accounts with confidence. You'll know exactly what to do today, this week or next month to make the most of your ad spend.
To be honest, to call it a checklist is blasphemous...
It's more like the Google Ads commandments.
It lays out exactly what to do at every stage of an ad campaign — whether you're setting up a new account, choosing an attribution model, deciding on a budget or designing optimisation strategies.
And it's all laid out in a way that you can easily follow and pass on to a new hire.
“Most valuable PPC sheet of the year. Now imagine it’s being updated regularly. Must buy.”
- Jules Nast
If you can automate it, I have the script for it. The PPC Performance Framework doesn't only make your life easier. It also saves you a lot of time with FREE scripts such as:
“I’d definitely call it intermediate to advanced. It doesn’t give you a fish —rather it teaches you how to fish. It’s surprisingly well done. I have Google Ads training from Klientboost and CXL and this still gave me a lot to work with.” - Tanner Nord
Get sharp, fast. Eliminate confusion. And conquer complexity with the definitive Google Ads Playbook.
This is the next best thing to having a mentor. It's like having an expert by your side guiding you every step of the way.
The Google Ads playbook includes standard operating procedures and PDF guides to streamline your process. It’s the result of more than a decade of PPC experience. It contains concise yet comprehensive guides on everything PPC.
Steal my ideas and make them your own. Use the playbook to train and educate new hires in days. NOT weeks.
“A great resource, just getting into it and it's amazing. I'm hoping to grow my business post-pandemic and this is exactly what I need to help build out some standards I can use and that can be passed onto any employees I hire. Awesome work, look forward to seeing how it develops. ”
- Dave Ashley, Ashley Marketing Group
You know too well that Google changes fast. They nix features at the drop of a hat. Add new ones without letting you know.
With the PPC Performance Framework, you'll never be scrambling again to keep up with all these changes.
It's my job to keep up with these Google "covert operations". I test them all. And then report the best approach. And change the checklists and guides accordingly.
This year I've been updating these guides almost every week. So you can always be first in line to know whenever Google drops a new one.
Invest once. Stay up-to-date forever.
Get the support you need when you need it.
Have your ads stopped performing? Do you need tips on how to scale? Are you having issues with a PPC client?
You'll get answers (and support) in my private Facebook group — it’s where PPC nerds and I hang out, swapping proven strategies...
“Ed is Nuts. My clients are going nuts - All thanks to the Brain Dump. 1001 ways to skin "the PPC cat" here folks. Those who need to focus, strip & tweak their camps will appreciate these twisted techniques from the mad man. Join the party & FB Group is Golden too.”
- David Carleton, Business Intelligence Consultant
You’ll never have to stare at a blank screen again to figure out the hook for your ad. Create better ads with the 23 Pillars of Ad Copy. Discover the foundations of great ad copywriting. See real-world examples of ads that convert. Then get a cheat sheet and ad creation template.
“...Just wanted to drop you a note of thanks! I saw an email come through that brightened my week. 23 Pillars of Ad Copy is outstanding - powerful, yet simple. As always, I love your work!!!... It's brilliant! The ability to have made it lean shows skilled mastery! Seriously amazing stuff. And I've bought a ton of courses!!!”
- Christiane Cox, Ash Marketing & Design
Effortlessly monitor the daily, monthly and yearly trends of all your ad campaigns. Capitalise on positive changes and be prepared for potentially disastrous ones.
“We have been proving Google Ads management to clients for well over 10 years, and although we are a knowledgeable team, there is always more to learn and apply to clients accounts. There are lots of Google Ads ‘gurus’ but then there are some, who like us, actively work and apply their strategies to client accounts. This person is Ed Leake and his God Tier Ads (GTA), which has been a blessing to all of our team. It is more then a mere compendium, but provides up to date and evolving check lists, strategies, documents, scripts and a great supportive community. GTA is a serious ‘must-have’ for all Google Ads users. Cheers Ed ”
- Merdol Ibrahim, VeryCreative.com
Simplify the huge task of running Google Ads.
Get the PPC Performance Framework now and have full confidence every time you sit down and tweak your campaigns.
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“As a blueprint it hits the nail on the head. God Tier is definitely worth the money ... I think you should charge more for this btw!”
- William Julian-Vicary, Director 3WhiteHats
Note: I know this is a steal for what it is.
And I am seriously considering William's advice ☝️
“Ed has done an awesome job. God Tier Ads I guarantee it will pay for itself 1000X. It would be maddening just how much time would have went into this. Thanks for putting it together Ed.”
- Bren Hammel, Entrepreneur
I'm committed to your success. I want to make it easy for you to give me an eager, "Yes, I want this framework."
Enter the ridiculous 11X ROI Guarantee (because 10X is so last year).
Take 30 days to use this framework in at least one of your clients' ad campaigns.
If after the 30 days, you don't get an 11X ROI and you feel that the system hasn't improved your processes, simply email me at help (at) godtierads.com and we can click undo, and you'll never hear from me again... 😭
Tell me about it.
I hate those ****ing charlatans too.
And their god-awful bro marketing!
I've been in this game for so long that I've seen a plethora of them come and go while dragging down a lot of dreams and hard-earned money.
So here's where I'll level with you.
I built this PPC framework for intermediate to advanced PPC managers who already have the foundation to run Google Ads.
It's the same framework that powers my 10-year-old agency, Midas Media. And it's based on $120M+ ad spend experience.
This is not for absolute beginners.
In fact, if you're a newbie to PPC, I'd advise you to leave and pass this for now.
But if you're at an intermediate to advanced level, know this:
With the PPC Performance Framework in your hands, you’ll run your ad campaigns with clarity and a sense of control. You can go into any account and know exactly where to start and when to stop. You’ll stay up-to-date with any Google changes with hardly any effort on your part. You’ll save so much time managing accounts that scaling this year will finally be within reach.
The goal of this framework is to make your life easier. For you to have more time for other things rather than slogging away on ad campaign tasks.
And yet, I'd be lying to you if I said you don’t need to spend time studying the framework, figuring out how it works and integrating it into your current processes.
So I'd highly recommend you set aside the time to study it. You only have to do this once.
And when you've figured it out, a new future opens for you.
You'll get stuff done faster. And you'll spend less time consoling unhappy clients.
The automation scripts alone will reduce the amount of actual work that you do. Every time you set up an account, you already have a checklist to refer to so that you don't make any mistakes.
And when you hire someone to join your team? Train them in days. Not weeks.
I promise you a system that will free up your time. But only if you're willing to put in the time investment upfront.
These are valid concerns. It’s easy to feel like you’re losing control when you can’t keep up with all the updates.
But with the PPC Performance Framework, you’ll always be on top of the curve. It’s like having an extension to your team who keeps up with all the updates.
Since I launched this framework in September 2020, I've updated it every month or as soon as something shows up on my radar.
I also always test before I change anything in the framework so that you only get proven action steps and tips.
Courses have their place.
But I didn’t want to build something that people buy and never use (according to Tony Robbins, 70% of the people who buy his premium courses never log in).
I wanted to build something that’s immediately actionable and will benefit your business right away.
When you get your access to the framework, you simply download everything, study how it works and you’ll be on your way to scaling your business.
You don’t need to sit through hours of material to get your clients better ad results. Just use the framework.
If you already have experience running Google Ads for yourself or your clients, this is perfect for you.
This is the framework that will give you the confidence to talk to your clients.
You'll be able to audit any account and know exactly what to look for.
You'll have systems in place that will tell you exactly what to do daily, weekly or monthly.
You'll even get The Overseer's Dashboard where you can see when trends escalate or take a dip so you can prepare for any event in advance.
This framework will be your booster pack to provide better client service for your clients, show them your value, and talk about their accounts with full confidence.
A more basic version of the PPC Performance Framework is available at a slightly lower price on another platform. It's a fantastic deal for those who are only interested in the core modules.
The PPC Performance Framework is what separates PPC managers who remain in survival mode from the ones who transcend the slog, streamline and scale their campaigns…
The ones who can legitimately say, "Get on the waiting list to work with us."
If you're looking for a shortcut to PPC success, the PPC Performance Framework will take you there.
If you plan to expand your team, or even just hire and train one person this year... you need the PPC Performance Framework.
If you need to gauge your current processes against an expert's proven SOP's, the PPC Performance Framework is the absolute best option you'll find online.
If you want to prove your value to your demanding clients and show them incremental improvements in revenue and ROAS, the PPC Performance Framework will show you exactly how to do that.
If you want the expert secrets to streamlining ads and bringing in more traffic at a predictable and reasonable cost, the PPC Performance Framework has it all laid out for you.
“God Tier Ads training has easily condensed a ton of value into PDFs, massive checklist and extra resources.”
- Romaine Piper, PPC Freelancer
I look forward to seeing your name in the private group and to becoming a witness to the most profitable year you'll have in this business.
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Over 1200 PPC managers are already using the PPC Performance Framework to scale in 2021.
And I'm confident that with it in your hands, you'll scale your business despite Google's drive toward agency obsolescence or their constant feature changes.
With the PPC Performance Framework, you'll have everything you need to:
… make more profit
… expand your agency without any issues and
… deliver exceptional client results every time
And because of that, I don't want you to just get the PPC Performance Framework. I want you to take action. If this framework improves your life, the 200+ hours I spent building it will be worth it.
Use the framework for 30 days for your business or your client's account. And if you don't get 11X ROI, get your money back. Or better yet, tell me your issues, and I'll take you higher.
“I rarely give a review but this one deserves one since it has been packed with golden nuggets you can immediately use in Google ads. It also thoroughly explains strategies behind the check list. I have been doing google since 2008 but this check has blown my mind. :)”
- Abigail Jao, PPC Contractor
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"Whenever we're stuck, it's a great resource to have." - Dev
“This content is a huge hit. It just distils really complex difficult things into really easy actionable bits. So good!”
— Oscar Ford, Director, Anuncia Ltd
“The content is a great support to my work and the knowledge behind it is fab - thank you, well worth the money!”
— Katie Howe, PPC Exec, Mediaworks
"I would strongly recommend you look in to God Tier Ads" - Khaled Alkurd
“ My PPC team LOVES it man... high-level it's just so good. We're going to be putting it to use. You deliver!”
— Dev Basu, Powered by Search
“I work as a freelancer offering Google Ads services but with 2 small kids ... very hard to stay focus on improving my skills. We interacted a couple of times in the private group. Being a part of that is already a huge benefit for me.”
— Dragos Mircia, Freelance Consultant
"my understanding of what to do has increased 10-fold" - Adam Watson
“Love your guide. I was able to see things from a fresh perspective, which helped me find a few blind spots.”
— Tom Bukevicius, Scube Marketing
"helped me up my game" - Dustin Sedlacek